![]() Challenges abound, ranging from several potential TV partners and brands possessing contractual relationships with the PGA Tour, as well as concerns by some over being tethered to a tour bankrolled by a country with an extensive record of human rights violations. Legitimate questions persist over whether LIV can secure a lucrative media rights deal and attract major brands as corporate sponsors. sports business insiders that LIV isn’t aimed to be a regular business focused on revenue and profit. Monahan also said LIV is “not concerned with a true growth of the game.” That echoes criticism among U.S. “The PGA Tour, an American institution, can’t compete with a foreign monarchy that is spending billions of dollars in an attempt to buy the game of golf.” “If this is an arms race and if the only weapons here are dollar bills, the PGA Tour can’t compete,” he said. In a news conference last week, PGA Tour Commissioner Jay Monahan delivered a blistering verbal attack on LIV, offering his most pointed comments yet on the threat the circuit poses. The thinking is exactly that: We are going to be profitable.” “They haven’t gotten there by making investments that are not prudent. “PIF is over a half-trillion-dollar fund,” one executive said. Interviews with LIV executives, who requested anonymity to speak candidly about their long-term strategy, reject that notion, saying that their two-pronged business model, focused on both the league and its 12 golf teams generating revenue, offers “unlimited potential.” And because of the enormous size of its war chest, LIV is afforded time, and a longer runway to profitability. But with its first event in London completed and its first domestic competition drawing ever closer - play begins Thursday at Pumpkin Ridge in Portland - LIV has yet to shake the narrative that it lacks a viable business model and will never get a return on its investment from the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. With every player who defects to LIV - four-time major winner Brooks Koepka notably last week - the PGA Tour’s grip on the industry appears to be incrementally eroding, while LIV executives believe they continue to gather momentum during their inaugural eight-event season. It has positioned itself as an existential threat to the long-entrenched PGA Tour and its business practices, threatening to reshape a traditionally staid landscape in any number of ways. soil later this week, the fledgling Saudi Arabia-financed circuit vows that it ultimately will be a profitable enterprise and views last week’s countermove by the PGA Tour - significantly increasing purses for several events next year - as evidence that its concept will resonate with golfers and fans alike.īy luring golfers away from the PGA Tour with enormous sums of money, including nine-figure deals to the most recognizable stars, LIV Golf has fractured a golfing industry unaccustomed to seismic change. ![]() ![]() getty imagesĪs LIV Golf prepares for its first event on U.S. market this week with its tournament in Portland. Please call for details.After holding its first event in London, LIV is now ready to test the U.S. Serving Greater Vancouver and the Lower Mainland and select services available in Whistler and Vancouver Island. Regularly scheduled projects and property maintenance inquiries are welcome.įull comprehensive and third party liability insurance with up to date registration with the Worker's Compensation Board. Our truck mounted and portable units are capable of cleaning with both hot and cold high-pressure water flows.Ĭall now or request a free quote for your project. Water-based cleaning is the most effective method to clean surface dirt, faded paint, mold or mildew build-up, discoloration, and environmental pollutants. Factor offers complete pressure washing services for your residential, commercial and industrial projects.
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